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(The book was written by “Today” show anchor Savannah Guthrie.) Meanwhile, Hatley’s Books to Bed division, which pairs and sells beloved books with matching pajamas, has had great success with its pink Princess Wears Pants style. “Space and dinosaur prints tend to be bestsellers, and around Pi Day, our community really gets excited about math,” says Founder Rebecca Melsky. Princess Awesome is another brand shattering stereotypes, featuring “boyish” prints on dresses.
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“The Princess Wears Pants” by Savannah Guthrie “My husband is a chemist, and we would love to have them for our three-year-old girl!”
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“I know these say no restock, but I really, really hope come back,” one mom wrote on Smarty Girls’ website. The irony is that girls score as well as boys in math and are more likely to graduate and enroll in college, so such gender-neutral prints and empowerment efforts are welcomed with open arms. “Gender stereotypes discouraging girls from being brave, curious and scientifically-minded are in nearly all kids’ products, perpetuating the underrepresentation of women in STEM. “I don’t mind my daughter wearing blue and green, but I feared she’d believe that science-related topics were only for boys,” says Emilee Palomino, who founded Smarty Girl legging brand in 2016 with trucks, airplanes and robots printed on girls’ leggings, not to mention its sold-out chemistry print. Frustrated by the fact that girls get unicorns and princesses while boys often get “whiz kid” and “genius”-themed apparel, many moms have created their own lines. While it’s certainly okay for girls to be girly, there’s a yearning for a broader definition. The first place to start, agree brands and retailers, is stomping out stereotypes. Brands, retailers, celebrities, moms and kids have all leaned into this, lifting girls up with respect, support and inspiration. This rising movement to make girls strong, empowered and heard is as nuanced, complex and diverse as the gender it serves. Girl power is much more than just a hashtag. Princess Awesome’s best-selling solar system dress proves science isn’t just for the boys.